Dingdong Outlets opens a new store in Xinwu district, Wuxi, Jiangsu. [Photo/WeChat account: xinwu_wx]

Dingdong Outlets, the physical branch of the fresh grocery e-commerce platform Dingdong, opened its third store in Xinwu district, Wuxi, Jiangsu, becoming the first to be established outside Shanghai.

Covering an area of 500 square meters, the store offers around 1,500 kinds of products, including vegetables, fruits, meat, bakery, snacks, beverages, and seafood.

Local residents shop at the grocery store. [Photo/WeChat account: xinwu_wx]

About 80 percent of the merchandise in the store is directly sourced. Jia Yupeng, operations director of Dingdong Outlets, explained that by bypassing intermediaries, the model allows for more competitive pricing.

"Dingdong has long been seeking to establish a strong foothold in Wuxi, as it's also the fastest-growing market in Jiangsu. Dingdong has high brand awareness here," Tian Fei, manager of Dingdong's public affairs department, explained.

He added that the business environment in Xinwu district is excellent, and the local authorities have provided Dingdong with great services.

Consumers shop at the store. [Photo/WeChat account: xinwu_wx]